Managing Capacity for COVID-19 at Your Fitness Business (While Protecting Revenue)

Capacity. It’s the topic all fitness studios and gyms are thinking about. Long gone are the days of packed fitness classes and gym floors. Instead, we need to rethink our spaces and adjust to a new normal of less staff, smaller class sizes, and unoccupied treadmills. Our members will have to do the same.

As the co-owner of a studio myself, I’ve had a variety of questions spinning around in my head. I’ve asked:

  • How many clients will we allow in our space at any given time?
  • How can we ensure six feet of distance (or more) between each client and staff member?
  • Will we need to reorganize our space and equipment?
  • Will we need to restructure our fitness classes?
  • How will this impact our revenue?
  • Is there some sort of calculation for this? (Help!)

As we think through these types of questions, we’ll need to research government guidelines for occupancy. Keep in mind some state and local guidelines may require certain amenities remain closed (e.g., pools, saunas, showers, daycare, etc.), too.

Thankfully, many fitness facilities are leading the way as they reopen. Here’s how they’re managing the capacity challenge post COVID-19.

Minimizing the Number of People in Your Space

Whether you’re a class-based studio like ours, an open gym, or a combination of the two, as you reopen, you’ll most likely have to reduce the number of clients and staff in your space at any given time.

To do so:

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